ANNA SUI @ 2013 Brand New La Vie de Bohème Fragrance

ANNA SUI 2013 brand new La Vie de Bohème fragrance Inspired by the textures and prints of Anna Sui, the carton takes on a brocade effect, as intricate and elegant as the fabric itself. A nod to Art Nouveau, in its graceful, curvilinear design, it reflects the French/European Bohemian life at the end of the twentieth century, with its unconventional sense of creativity, freedom and beauty. The deep purple ground shimmers in matte satin, as embossed swirls in lighter lavender provide a rich counterpoint. Butterflies and roses in vibrant red bring energy to the design, a reference to Anna Sui’s color palette and distinctive Bohemian artistry. The shield, worked in antique gold, gives off a soft, iridescent glow.

 Capturing the energy and creativity of La Vie de Bohème, the fragrance opens with a burst of Turkish Rose and Sparkling Pear, kissed with rich burgundy berries and Dragonfruit accord. As it develops, we get the sense of something surprising, something original, in its feminine, pink florals. A happy note of luck is added via peony notes, representing “good luck, feminine beauty, and friendship.”  The floral fruity nuances play against the woods, sheer musks, and a black vanilla and sandalwood accord to deliver a playful, yet deeply mysterious, fragrance. Which is all to the Boho girl’s liking. Friendship is all-important to her, freedom resounds in the juxtaposition of notes, and magic is in the air!

 Photographed by Steven Meisel, model Thairine Garcia perfectly captures the breezy Boho girl on a sunny day. A field of flowers surrounds her, as she alternately plays with a butterfly, or holds an oversized flacon. Full of jangly jewelry, a long dress, and floppy hat. A moment full of joy and freedom. La Vie de Bohème offers every woman this choice. To be beautiful, to feel the freedom, to have joy in every moment. Welcome to Your Life. Your passion. Your way.

She is an adventurer and a romantic at heart. She lives her life on her own terms. She is curious and loves to travel. She has a love of nature and all that’s beautiful and honest. Unshakeable in her convictions. Unstoppable in her passions. Unconventional in her lifestyle. Mixing a dash of creativity with endless originality, she sets out to change the world one day at a time. LA VIE DE BOHÈME captures this energy. This creativity. It’s full of radiant joy and peace. Love and happiness. Freedom and fun. Bohemian in style, in attitude and spirit. Spray it on and make the world a better place!