Stefano Pilati Debuts Ermenegildo Zegna SS2014 Milan Fashion Show

  Stefano Pilati debuts Ermenegildo Zegna SS2014 Milan fashion show with industry in support of savoir-faire. The traditional manual tailoring statute of the brand is poetically translated into an original pièce that took the inspiration by the sound of the machines within the group’s production sites, which has been composed and performed by pianist Maxence Cyrin to intersperse the contemporary rhythm of techno-industrial music by Klas Åhlund, in tune with images shot and edited by director Johan Söderberg for the video background of the Ermenegildo Zegna Fashion show.

The collection concept is clear and is part of an interactive script; its aesthetic told through video and audio suggestions. Tailoring and chromatic gestures are the key elements of a fashion show that will champion the opening of an on-site installation scheduled to last the duration of men's fashion week.