Sinéquanone Celebrates The 40th Anniversary @ The Launch of The Anniversary Op Art Series & SS2013 Collection

 Sinéquanone’s  Celebrates the 40th anniversary with the launch of the anniversary Op Art Series & SS2013 Collection inHong Kong recently. Renowned for its diversity in style from sharp tailored pieces with clean lines to contemporary separates in interesting and playful fabrics, the design focuses on the key qualities of femininity, elegance and modernity. Reflecting the chic and effortless style of the French woman, the Sinéquanone SS’13 collection continues to exude confident style and grace. 

To celebrate the brand’s 40^th anniversary, designers have come together to take a refreshing spin on the classics with the SS2013 Collection. Inspired by the eras of fashion, the unique collections borrow influences from 60s tie-dye and 70s prints to bohemian charm and stylish 3D florals. It is an energetic and fun collection that perfectly suits the many sides of the modern woman.

 The <Op Art> or optical art inspired collection uses optical illusions to create a stunning selection of key pieces that will sharpen up any woman’s wardrobe this season. Bold and contrasting black and white stripes and feminine prints reflect a classic Parisian flair with a touch of drama. True to the essence of art through fashion, the Op Art collection features a new and innovative digital printing technique for applying graphic prints on all the garments.

The <Colour Therapy Collection> finding the perfect party dress has always been top priority for the Sinéquanone woman. The new Colour Therapy Collection features cute, must-have, candy-coloured butterfly dresses will definitely lift your spirits and set the mood for any social event <La Grande Bleue Collection> inspired by Luc Besson’s 1989 French Film, “The Big Blue”. Traditional and elegant Italian Baroque style prints are brought to life with the colourings of blue skies and ocean. Hints of black in a ribbon belt, sleeve lining and lapels make the collection feel brilliantly refined and sexy.

The < Eclat Parisian Collection> is renowned as the City of Lights, Paris is also one of the Fashion capitals of the world represents a “Pride of Paris” way of thinking. It combines clean whites and creams with whimsical, vintage kaleidoscopic graphic prints. For a sophisticated look, pair creamy white smart casual trousers with a pretty top and finish the look with an essential 2-tone tote bag - an elegant look from the streets of Paris. The <Un Soir D’ete> Collection paints the scene of a man and woman meeting on a sweet and balmy summer night under the stars. Like a Grecian sunset, this collection flirts with a beige, cream, pink and white palette. Using light and flowing fabrics with touches of leather and jewels, this collection is ready for romance,