PRADA Menswear FW2013 Ad Campaign is an exercise in artful simplicity cut through with a dash of humor. Inspired by the irreverent world of 60s New Wave cinema, three actors, Christoph Waltz, Ben Whishaw and Ezra Miller, are the protagonists in a drama of wit and enigma. Renowned photographer David Sims captures the stars in a stylised interior populated with geometric furniture, designed by OMA for Knoll, borrowed from ‘The Ideal House’ conceived by OMA for the Prada FW2013 fashion show.
The characters wait, caught in anticipation within a set of clashing references, colors and emotion. Each actor plays a distinct role, creating a trio of characters who bring their individual points of view and style to the collection. Christoph Waltz’s character evokes a studied sense of elegance, Ben Whishaw presents an alternative carefree charm and Ezra Miller brings a youthful air of mystery. For FW2013 Prada introduces a duality of wit and style at the heart of the modern man’s attitude to dressing.
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