Francfranc Hong Kong 10th Anniversary @ New Shop Opens at iSQUARE

Francfranc, a Japanese home furnishing lifestyle brand established in 1992 embodies “Casual Stylish” ~ a modern leisure style, as its brand concept celebrated their 10th Anniversary of Francfranc in Hong Kong and the opening of its new shop at iSQUARE in Tsim Sha Tsui with its latest summer collection, themed “Les Vacances de Francfranc”. The 8,000 square-feet Francfranc iSQUARE shop presents the Tokyo metropolitan lifestyle with a simple French ambience through its colorful and modern décor. Meticulous in every detail of its products, from practicality and materials to colors, graphics and designs, Francfranc also ensures the compatibility of its products. The wide range of products that the iSQUARE shop offers, from sofa and dining table to cutleries and bathroom accessories, allows you to mix and match and be creative with your living space, so you can build your very own comfortable perfect home. 

 This year marks the 10^th anniversary of Francfranc in Hong Kong and set up the first overseas shop in Causeway Bay, Hong Kong in 2003 has been through ups and downs together with Hong Kong people since then. With its unique brand concept, Francfranc displays the Japanese home culture, and makes use of colorful furniture and household goods to create comfortable living spaces for Hong Kong people, decorating their busy lives with color.

Originated from Tokyo, Japan in 1992, the name Francfranc came from French. “Franc” is the name of France’s old currency; it represents freedom, frankness and honesty, which describes Francfranc’s unique philosophy in a nutshell - an aspiration towards a simple happy life with respect to the nature with colorful whims.

  This summer, Francfranc infuses the Mediterranean summer into its furniture and household products, bringing fun into mundane everyday life offering home-furnishing products that accentuate space management through coordination of stylish while practically designed items. The new summer collection with the theme of “Les Vacances de Francfranc”, bringing relaxing atmosphere of the Mediterranean featuring the essence of regional architecture and colors, this collection is truly unforgettable.

The new summer product line emphasizes the most typical Mediterranean style with colors and symbols: crystal blue ocean against sparkling white sand, white washed villages with blue sea and sky as backdrop. Bright, bold, rich blue sets the tone for various products, with the combination of different shades of blue and bright white to create gorgeous contrasts. The distinctive Mediterranean décor, together with Francfranc’s detail-oriented concept bring us back to basics and discover the uniqueness of its design, which is in sync with the relaxed lifestyle of the Mediterranean. Without much complex carving and decoration, this summer collection artfully uses the different textures of small stones, tiles, shells, glass, glass beads to create simple lines and patterns, allowing users to submerge in beautiful sceneries of the Mediterranean.