Burberry X Google @ Burberry Kisses

Burberry announces ‘Burberry Kisses’, an innovative partnership with Google that uses new technology to allow users to capture and send their real kiss to anyone in the world. ‘Burberry Kisses’ is designed to entertain and engage global audiences through personalised and beautifully-rendered content. Part of Google’s ‘Art, Copy & Code’ initiative, it reflects a shared vision of humanising technology through emotive digital experiences. Hosted on a dedicated Burberry platform – Kisses.Burberry.com – the experience allows Google Chrome and mobile users to share their personal kiss with loved ones around the world. In a digital first, users can unlock the experience through ‘Kiss Recognition’ technology, using a desktop camera or direct lip contact on their touch screen device to capture their real kiss. Before adding a personalised message, users can also select an optional Burberry. The partnership bringing emotion to technology. The journey of each kiss is then brought to life through a personalised animation showing rich, three-dimensional city skylines, charting its progress from the sender’s location to the recipient’s. Bringing Google Earth and Street View technologies together with Burberry’s creative vision, these unique journeys can also be shared with friends on Google+ and across all other leading social media platforms. Burberry Kisses will be captured on a real-time interactive map allowing desktop viewers to see kisses moving around the world. The map will also reveal which cities in the world are sending and receiving the most kisses. Burberry Kisses and the Kisses world map are available on Kisses.Burberry.com and via Burberry.com. “We're constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that's capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning. Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world by telling a story that makes the digital personal." Said Christopher Bailey, Burberry Chief Creative Officer.