Alber Elbaz had just put on a "beauty show" for LANCÔME, "Alber Elbaz first crossed paths with Lancôme as a young man, as he was raiding the duty free
aisles of JFKairport for his mother. Some years later, we would meet again,
inspiring an instant desire to work together and to build a warm friendship.
His sense of humour, love of women and vision of luxury – out of the box and
beyond establishment, his demand and generosity, soon sparked the urge to work
on something extravagant. Whilst working on this collection together, two further common
bonds emerged. First of all, Alber Elbaz has a gift for revealing a woman’s
personality. In his words, he veils the body to unveil the woman. Lancôme could
not agree more! More importantly still, he believes in luxury that triggers joy. Of all Alber’s many talents, this
consummate gift for creating happiness – through a dash of humour, a moment of
mischievous staging or a wink made in colour is the one closest to my heart. It
perfectly echoes Lancôme’s own credo: that
every woman who comes to us wishing to look more beautiful goes away feeling
happier. Such an happy encounter ! Thus, for the very first time, Alber Elbaz has transposed his
equation for joyful luxury to the
world of make-up and has redressed Lancôme’s four iconic bestselling mascaras
for the summer. A brand new way of celebrating a love of fashion and of beauty.
A tender yet daring celebration of femininity – as only Alber Elbaz and us
could imagine it. Let the show begin! Lancôme invites the whole world to enjoy
it from the front row." Said
Over
the past fifteen years, his now familiar silhouette appearing on-stage to wave
goodbye at the end of his catwalk shows has become a much-awaited moment among
fashion journalists. Alber Elbaz stands
among today’s major contemporary designers. On the podiums, his models reveal a brand new fairytale with every
season - a contemporary tale created for today’s woman. Both fluid and sharp,
the lines of his clothing creations are resonant with sophistication and
spontaneity, flaunting volume, texture and light effects. Whether embroidered
or moiré, fusions of major classics - the smoking jacket, the kimono, the
little black dress or meticulously geometric accessories, his creations conspire
each season to channel the ‘reinvented classicism’ that has sealed his success. Beyond garments, Alber Elbaz has crafted an entire universe.
Unafraid to challenge the rigid codes of luxury, he never hesitates to inject
his realm with a healthy dose of good
mood and mainly of humanity now
the unique trademarks of this designer whose imagination is as rich as his
universe is singular. Elegant and innovative yet also with the upmost respect
for women, he allows himself the occasional wink.
Four unique outfits for four legends of Lancôme make-up:
Alber Elbaz lends his unmistakable style to four worldwide bestselling Lancôme mascaras and the new Hypnôse eye palette, the only one on the market with magnetic
applicators, that have recently joined them. He has thus imagined an
irresistible temporary collection: pure fashion down to the tiniest detail,
like the bow adorning the boxes. “The real theme running through the collection
is the eyes,” he explains, “and roundness forms. The bottles are so fabulously
rounded that they were my inspiration. I wanted to create rounded shapes with a
hint of humour.”
Hypnôse
Doll, Hypnôse Star, Hypnôse Drama or simply the mythical Hypnôse: each mascara
boasts its very own unique power. Now, thanks to Alber Elbaz’s masterful hand,
each is given a new couture life, utterly collectable! <
Created
around its must-have mascaras, Hypnôse offers a complete collection for
beautiful eyes, including <Hypnôse
Palette>, Lancôme’s it eyeshadow collection, also restyled by Albert Elbaz
in Doll Eyes, Star Eyes and Drama Eyes versions. Each
palette offers different eye make-up results in a simple way: fresh and natural
shades for a wide-open look with Doll Eyes, chic and elegant harmonies for a
sophisticated look with Star Eyes and, finally, intense and smoky shades with
spectacular Drama Eyes.
<Hypnôse 5 colour Palette> brings make-up artist results within the reach of every woman, thanks to its variable intensity technology, Wet technology and magnetic high-precision professional applicators. <Hypnôse> also offers high luminosity eyeshadow monos, again adorned with polkadot, heart or star motifs. Finally, in an ultimate statement of his love for bold lines and for excess, Alber Elbaz completes this temporary collection with <false lashes> showcased in illustrated cases, representing a modern reinterpretation of the original Lancôme tradition. Infused with a joyous sense of profusion, this feather-weight accessory offers XXL beauty – a brand new way of cultivating your beauty in a way that is fun, fashion and frivolous.
On the banks of the Seine, show-time is upon us. Around the
podium, the crowd sighs ‘Oh là là!’. The
ambiance is electric, vibrant with frivolous hints of madness, verging on extravaganza!
As the lights are dimmed and silence descends, only the eyes of the audience
can be seen and also lashes, lashes everywhere. Curious, languid, wide-open, self-assured, refined, glamorous;
their lashes batting in the dark. When the first silhouette appears, draped in
a heart-covered dress belted under the chest with an XXL bow, the lashes begin
to bat ever faster, as if electrified. A second figure appears in a backless dress scattered with stars, the
house bow seen in cobalt blue, and then a third, covered in pink and black polka
dots and flaunting dizzying curves. Throughout the crowd, eyes widen to the
extreme, lashes as fainting, somewhere
between a hypnotic trance and pure bliss. From New York to Beijing or Rio,
the entire globe gazes enraptured at the broadcast, when suddenly…?
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