MAX&Co. @ SS2013 Collection

MAX&Co. SS2013 collection plays opposites attract to create a contemporary balance, that is simple and sophisticated. Detailed embroidery, sumptuous fabrics, the lightness of silk, and knits juxtaposed with stripes and flowers that create a totally vibrant look.

<Micro Prints> is a classic prints in fresh colours. A mix of contrasts projecting a sophisticated style. Classic geometric patterns, nautical stripes and floral motifs. Dense micro-prints. Featuring deep hues, from carbon paper blue to reds, which are combined with the delicate flesh tones to azure. Supple roomy handbags are combined with masculine loafers and ballerina flats with platforms.

<Relaxed Sportswear Crossing with Femininity> comes in jogging pants that are roomy and lightweight. Impeccable boxy jacket made from woven basket-weave. Tribal motifs revisited in pastel tones, in yellow, rope and pink interrupted by bursts of orange and coral. Accessories are in natural materials like cowhide, and sophisticated clutches in a mesmerizing python print.

<Urban Jungle> is a feeling of distant lands takes exotic couture on a contemporary spin. The warmth of the tropics is conjured, with lush vegetation climbing up tunics and pants, and onto the oversize safari jackets and long pant-skirts. An air of impeccable, colonial chic. A wealth of floral and intertwining effects. Carbon-paper blue, rust and coral provide a sharp contrast with essential white shirts, oversize t-shirts, narrow skirts and stylized graphic effects in black and white.

< Playful Patterns> is an unexpected clash of patterns creating a modern timeless look. Red, white and blue: the starting point for a micro-geometric print that repeats and alternates, achieving a rhythm consisting of mesh effects and checks, perfect angles and hypnotic optical illusions. The lines and details of an array of laces are left deliberately minimal and basic, in order that the different motifs are the main focuses. An example of balance between excess and measure.