UGG® Australia opened its Hong Kong flagship in Causeway Bay recently. The new 1,500 sq.ft. ground floor retail space carries complete range of footwear, handbags, apparel, outerwear and accessories. marking the first time the Women’s, Men’s and Kid’s full collections in Hong Kong.
The new flagship mirrors the UGG Australia global storedesign concept and incorporate the brand’s signature design materials such as natural leather, raw wood and antiqued champagne metalwork. Further interior design elements inspired by UGG Australia’s surf heritage including natural quartz stone walls, natural slate and white oak flooring, plus frosted glass touches will be incorporated to enhance the brand’s warm, welcoming aesthetics of rich, tactile tones, soft materials and sheepskin accents.
The new flagship stores showcasing the latest SS2013 collection, inspired by the Moroccan city of Marrakech. Featuring colorful, fashionable wedges to snake and leopard print sandals for women, to desert boots and modern boat shoes. For men, there are easy to wear sneakers and boots for boys and girls, UGG Australia presents a confident new collection featuring bold hues, ornate textiles and rich materials.
“We are so excited about our new store in Hong Kong,” says Constance X. Rishwain, President of UGG Australia. “The consumers there are discerning and deeply engaged in the global fashion world,and we believe they’ll appreciate having access to the full range of our collections in one convenient location, whether they live in Hong Kong or are visiting the store from abroad.”
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