OMEGA Returns As IAAF Diamond League Official Timekeeper

OMEGA continue to be the official timekeeper to the IAAF Diamond League circuit in its 2013 season. OMEGA has been the Diamond League’s Official Timekeeper since its inaugural season in 2010. The IAAF Diamond League is an annual series of one-day meets (plus a two-day meet in London in July) that intends, as one of its main goals, to enhance the worldwide appeal of athletics. The 14 meetings planned for 2013 again include the most prestigious events on the European athletics calendar along with meetings in China and the United States and kicked off its ambitious schedule in Doha, Qatar on the 10th of May. In addition to its timekeeping and data handling activities at some of the world’s highest-profile sporting events, OMEGA has been responsible for the development of much of the key technology in sports timing, including the Scan’O’Vision photofinish camera with its ability to “photograph time”. OMEGA’s timekeepers and data handlers will deploy the same state-of-the-industry equipment Diamond League meetings in 2013 that was used to time every event at the London 2012 Olympic Games. The Olympic Games in London marked the 25th time OMEGA had served as Official Timekeeper and the brand has extended its agreement with the International Olympic Committee through 2020. Stephen Urquhart, the president of OMEGA, said, “We are looking forward to timing the performances of the talented men and women competing in the international IAAF Diamond League meetings again this season. We already know many of these top athletes through our association with the Olympic Games and we are pleased to be part of this initiative which has played such an important role in bringing world-class athletics to an even wider audience.”