Miu Miu Opens @ Seongnam Korea

 Miu Miu opened it's first store in Seongnam being the fifth city in the brand’s development plan in the country, after Seoul, Busan, Incheon and Gyeonggi-do.The store, designed by Architect Roberto Baciocchi, is located in the prestigious Bandang AK Plaza department store and holds ready-to-wear, leather goods and footwear collections, all displayed on a single level.

The entrance is aesthetically striking featuring a transparent crystal storefront and a backlit metal screen which, like stage curtains frames the window and steel-profiled light boxes. The inside features full-height mirrors, walls covered in the iconic damask fabric and golden box-shaped furniture to display the collection. Display counters with thin golden frames and elegant salons in damask fabric complete the environment and create an intimate, sophisticated atmosphere.