BIOTHERM HOMME excellent T-PUR
Anti-Oil Anti-Sweat Program has integrated double technology for a
powerful efficiency to control sebum and humidity excess, keep you at your
perfect condition at all time. Joining the star-studded BIOTHERM HOMME lineup,
which already counts heartthrob, Takeshi Kaneshiro and now signs Eddie Peng as the new face for Asia, to interpret
the breathtaking charm of the series and the brand.
With Peng’s easy
looks, laidback charm and unstoppable career, the award-winning actor is the
perfect expression of BIOTHERM HOMME’s move to become even more premium, even
more inspirational and even more modern. As the new face of BIOTHERM HOMME, Peng gets to really
play to type. Fronting the campaign for five of the most-loved ranges: T-PUR, AQUAPOWER, HIGH RECHARGE, B.B. Cream and AGE FITNESS. Peng
is depicted by photographer Matthew Brookes living the high life, enjoying the
success and attention of life in the fast lane
The new campaign tells a success story not a world away from Peng’s rise
to movie stardom which has seen him evolve from a TV sitcom actor to a
bankable, award-winning film star, releasing a record along the way. If acting
hadn’t worked out, he would have become a businessman, having studied economics
at university in Canada, where he grew up. At 31, Peng, who looks not a day
above 20, is hailed as everything from “a pop icon,” to “a heartthrob” and “an
idol.”
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