pureDKNY @ a Drop of Rose

 pureDKNY a Drop of Rose sustainability story unfolds with the classic Turkish rose. The rich soil, rain and sunshine of the Isparta valley give way to the perfect rose. It is in this place that the story of pureDKNY a Drop of Rose is born. Here is the next chapter… As with its predecessors, A Drop of Vanilla and A Drop of Verbena, A Drop of Rose evolved in a non-traditional way: in this story, the ingredient comes first.

 pureDKNY rose begins in Turkey’s Isparta valley in the Anatolian flower fields, where the delicate pink blossoms of rose damascene variety are harvested early each summer. It follows a generations-old process that’s virtually unaffected by modern technology, the harvest season takes place each year in June, and each flower is hand- picked, one by one in the cool, pre-dawn hours. By season’s end, 2500 tons of petals have been bagged, weighed, and

transported by truck to the distillery where they are gently rolled and processed through 26 stills. The end product is essential oil of rose, a potent raw material that’s later

incorporated into the fragrance.

The resulting fragrance is rose in its simplest incarnation, straightforward but soft, uncluttered, and a very true representation of a garden rose with none of the heaviness of an old-fashioned floral. The sustainability story of pureDKNY continues with fragrance packaging, as well; each package includes 100% recyclable glass and aluminum components. A bio-degradable carton made in facilities powered by renewable energy using materials sources in managed forests. The outer-cartons are printed with low-VOC inks, and the outer wrap is NatureFlex, made from cellulose (not petro chemicals).