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CENTRAL/CENTRAL held a “MEET ME @ CENTRAL/CENTRAL” party recently and discover a plethora of hip-happenings to launch their latest
SS2013 advertising campaign entitled <MEET ME FIND ME>. This hide-and-go-seek
campaign reflects CENTRAL/CENTRAL’s
energetic and playful spirit by inviting Fashionistas across the city to celebrate what it means to live with style in the heart of the concrete jungle.
Perfectly perched above one of Hong Kong’s most vibrant intersections at Central Building, CENTRAL/CENTRAL is the go-to spot for smart and fashionable women to MEET, and FIND, the statement pieces, which every wardrobe needs.
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With brands such as Anne Klein New York, Betsey Johnson, Carolinna Espinosa, EQ:IQ, Joan & David, Karen Millen, Nine West, and Steve Madden, women across Hong Kong will find themselves meeting and finding that perfect fashion must-have at CENTRAL/CENTRAL this season.
"The CENTRAL/CENTRAL woman is smart and confident. She is defined by her personal style, and not by the brands that she wears. She's the type of woman-about-town you'll want to meet and find." said Fred Allard, Chief Creative Officer of GRI Group.
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The launch event includes a SS13 fashion presentation featuring key themes of the season such as; Floral Explosion, Futuristic Sherbet, Mirror Mirror, and Black & White Graphic.
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