Massimo Dutti @ SS2013 Ad Campaign

Massimo Dutti SS2013 ad campaign promises a new mix: blouses, jeans, leather jackets with an added extra: high-heeled sandals. This is the look that applauds the change towards a comfortable but 100% chic style. Forever fabulous, the secret of the new urban code is to create contrasts and give a twist to the feminine wardrobe essentials. Word of the experts. Such is the new Massimo Dutti woman...the triumph of the real woman with the perfect mix of trends, and that touch of cool that stems from casual. That´s how she is seen by Mario Testino. 

The new Massimo Dutti campaign reflects a new angle of the more relaxed casual, with a renewed look thanks to reinterpreted garments and the refreshing and ultra chic vision of Mario Testino. Minimalist but without fear of committing any occasional excess and mixing preferably natural fabrics, cotton, linen, suede... in the same look, Massimo Dutti consecrates casual and makes it a triumphant style. Cotton trousers, a fine knit sweater with white as the leading thread denotes the winning trio.