Marimekko @ SS2013 Collection

Marimekko Spring 2013 collection themed "Art of print Making Colour for a Reason" inspired buy the first rays of sun show colours in a colour surfaces back to life. The springtime sun, glowing low in the sky, shows sides of the world that are never otherwise seen, details that fight their way out of winter's powerful grip. It lead us to from the cold season towards the beginning of a new life. Combining vibrant and delicate hues, the collection catches the eye with its delicious and interesting colour palette. The designs reflect a modern interpretation of Marimekko's core, its colours and patterns.

 The Summer 2013 clothing collection, directed by Head of Fashion Design Noora Niinikoski, is designed for the most awaited moments of summer. Niinikoski, Mika Piirainen, Tuula Pöyhönen, Mai Ohta, Satu Maaranen, Nina Pirhonen and Sofia Järnefelt have created clothes for summer parties, life on the beach, strolls on hot city streets, and relaxing at home or at the summer cottage with the nearest and dearest. The collection is inspired by the colour surfaces of the surrounding world and the juxtaposition of hot and cool tones.  

 Continuing on the theme of the spring 2013 line colour for a reason, the summer collection celebrates strong patterns and colours. Maaranen’s geometrical Keramiikka (ceramics) dresses, combining bold stripes in different directions, represent Marimekko’s design idiom in a new, exciting way.

Beachwear in the collection glows in hot sunburnt hues. Maija Louekari’s rich floral pattern on Piia Rinne’s Pikkuliisa (little impatiens) jersey clothes combines bright and light shades in two colourways. Tuula Pöyhönen has designed fun jersey clothes by Louekari’s Kesärakkaus (summer love) inspired by vintage enamel dishes. Ryijy (rya rug), another vibrant pattern by Louekari, decorates a series of Pöyhönen’s wonderfully light cotton styles. Nina Pirhonen’s designs in two magnificent patterns – her own Niittykello (meadow bell) and Katsuji Wakisaka’s Karuselli (merry-go-round) take you on an exuberant field of flowers.

Geometry also takes minimalist forms in the collection: Satu Maaranen’s Spektri (spectrum) series features monochrome pieces with accent details, collars and cuffs. The clean-cut shapes of Noora Niinikoski’s hat and dress styles in Pentti Rinta’s Hyppyraita (jump stripe) pattern from 1973 leave room for the jolly colour blocks of the print. Geometric designs by Niinikoski also include striped linen knits that provide warmth on cool summer nights. Annika Rimala’s graphic Pikku Suomu (small scales) print, which appears on dresses, trousers and jackets designed by Noora Niinikoski, also has a touch of decorativeness.

Mika Piirainen’s smart Verkko (net) cotton dresses and trousers as well as his linen jersey styles patterned with Aino-Maija Metsola’s new Harsokukka (gypsophila) design teamed with monochrome linen garments are perfect for sunny days in the city.