Lancôme @ Advanced Génifique

Lancôme Advanced Génifique proposes a new definition of youthful skin based on 10 signs, each one clinically measurable. Thanks to skin typology studies carried out on over 4,000 women of different ethnicities, their researchers have demonstrated the pertinence of these 10 clinically measurable signs throughout the world.

A new definition of youth, which for the first time considers visible perception (what women see in a mirror and what others perceive about them) and tactile perception (what women feel beneath their fingers, but also what can be quantified by experts capable of evaluating this youth criterion). This new definition takes into account the fact that youthful skin is not subjective, but a tangible reality. Because the skin ages, because what you feel is as important as what you see, the key signs of youth are not only visual, but also tactile. This is the new secret “equation” of youth by Lancôme.

Acting on this innovative interpretation of youthful skin and its cutting-edge expertise in genomics and proteomics, Lancôme developed a more advanced version of its iconic Youth Activating Concentrate, precisely targeted to address 10 key tactile and visual signs of youth. Now Lancôme has proven that, with Advanced Génifique, it is possible to look younger.

Day and night, Advanced Génifique performs a double action on key signs of youth: it repairs and activates visible signs for an unprecedented youthful skin result. More complete than ever before, the formula of Advanced Génifique benefits from our very latest research discoveries and is enriched with a biotechnology-derived ingredient that works in perfect harmony with the skin. So advanced is this exceptional formula, it is patented until 2029. Each drop delivers almost 40% more active ingredients for exceptional results.