iBLUES @ SS2013 Fashion Show

iBLUES held an SS2013 fashion show recently casting a look at Pop Art, the 1950s and the graphic prints of the Memphis movement. Strong chromatic elements, like periwinkle and leather-tones are the sophisticated key colors to match or mix with Japanese floral prints, or on the striped bon ton suit. Micro and macro geometric patterns and color blocks enhance the femininity, from techno-couture dresses, both structured and stretch, to silk blouses and flowing viscous shorts.

Sparkling, girlish ideas are also at play, with polka dot tulle T-shirts and cotton lace in unusual shades: cherry for the boxy jacket or the tube dress, buttercup for the trench, lime and natural tones for tops and light knitwear. The summer colours also get fruity, with solid mango, green and pink on asymmetric dresses, or are mixed in the foulard print for an ultra feminine style.

Lightness is the key knitwear, with the use of fresh yarns such as linen that are glossy as silk, and suitable for wearing from morning to night. In the evening: New Déco for the city, with a mix of gold, black and fringes, or with maxi length for the weekend: the multicolor skirt, the jungle dress or a plunging neckline overall.

The season must-have is the dress with two very amusing prints: the beagles and butterflies on crêpe and vintage-inspired fabrics. The rétro looking flared dress are cut above the knee, in pleated solid color georgette, draped satin and washed silk maxi ruffles.

The focus for iBLUES Club is functionality. Padded jackets are transformed into ultra lightweight for spring's chilly temperatures; jackets have a fantasy look, and parkas are techno-chic. Referring to the world of sports and surfing, practical yet glamorous, the colors and shapes carry an urban twist. Blue, green and lime are used on dresses and blouses in washed silk, the polo dress or college jacket, while natural colors like beige and saffron are highlighted with splashes of colors, like the parka with orange detailing.