CHAUMET launches its new advertising campaign
featuring Sophie Marceau in Spring 2013. Patrick Demarcherlier photographs the actress who captures French
elegance naturally, wearing the company’s latest creations: a Joséphine diamond jewellery set, a
precious Attrape-Moi si… tu m’aimes
watch and the emblematic Lien
collection.
Aiming to capture an attitude and glance that produces iconic portraits and generates emotion; the latest campaign is an evolution of the “snapshot” approach taken by the jewellery maker’s recent advertising output.
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