VALENTINO Pop-up Store @ I.T Hysan

VALENTINO teamed up with  I.T and held a VALENTINO pop-up store featuring its camouflage pattern of SS13 Men’s collection at I.T Hysan from March 21st to April 18th. The SS13 Valentino mens’ collection is edgy and energizing with distinctive silhouette: Opaque layering and rubberized intaglio details create camouflage patterns on the trench coat, restyled parker and denim trucker jacket with new technique, tiny rivets on the back of usual sneakers demonstrate the perfect combination of texture that morphs sports and Couture.

Crisp materials such as natte nylon, wool/silk barathea, wool/nylon blends, dry cotton, Japanese denim, leather and treated linen are extensive used to balance luxury and performance. The color palette is pragmatic, but it also breaks out of the mold: muscular army green, camel , blue, black, gray and ivory are accented with splashes of rust, red and acid green.