Rugby @ Hysan Place Always Game Always Fun

The annual Rugby 7 Games is here and the carnival atmosphere in town has intensified with the approach of the international rugby spectacular. Cathay Pacific/HSBC Hong Kong Sevens shows their support in this festive sporting event with Hysan Place for the first time ever to bring fans rugby fun in the <Always Game> campaign. Hence, Cathay Pacific is backed as Co-Title sponsor and Official Airline of the Hong Kong Seven 2013 and is getting the fun underway by launching the new ,Always Game> marketing campaign new TV commercial and a Sevens pop-up store at Hysan Place.

The commercial <Always Game> is a warm and upbeat continuation of the airline's last Sevens commercial and is about celebrating the Sevens with Hong Kong showcasing the dynamic nature of the city and filmed on the streets of Hong Kong with authentic locations ranging from a dim-sum restaurant in Tai Hang to the busy shopping area of Paterson Street. Cathay Pacific has been the event's loyal support for man than three decades and each year it flies in thousands of visitors to enjoy the rugby games.

Between 15-24 March, <Always Game at Hysan Place> will showcase at Hysan Place including a Kickathon Kinect Game to test your skill, a photo booth for you to dress up like rugby players and a gift redemption booth for online game winners.

Other celebrations include Jack Wills’ pop-up store at the atrium to showcase exclusive rugby collections, special dining offers at the Lee Gardens Shopping Area, and an online Facebook game with special prizes by raising the rugby excitement to a new level.