PEDDER RED @ Going For Gold SS2013 Collection

PEDDER RED SS2013 collection is getting ready for a golden, electric and start colouring your wardrobe with this season’s most coveted hues and statement styles with the ever-classic styles updated with a fresh and fashionable take, where gilded gold, pretty pastels, sharp metallics and glamorous glitter dominate. They are certainly GOING FOR GOLD.

With a special 14-piece capsule Gold Collection, Pedder Red styles are updated with a gilded, luxurious touch: basic loafers are re-energized in glittering gold, pointy-toe pumps and flat lace-ups are modernized with a pale gold finish, while strappy sandals and wedges are given a metallic makeover. The capsule Gold Collection consists of three-part ‘Golden Memories’ short-film campaign was also unveiled. 

<ALL THAT GLITTERS> adds gorgeous glam to favourite basic styles with a range of glittery styles for both day and night. Capture the sun’s shimmering rays with a pair of glittery strappy sandals, or add some punch to a work outfit with a pair of glitter slip-ons, then dance the night away in shimmery shoes. 

The <METALLICA> embrace a lustrous future with minimalist-metallic footwear styles this season. Pointed pumps are given an edgy, modern update with a metallic silver finish, while colour blocking is taken to the next level in a pair of colourful metallic platform heels. Try a strappy mixed-metallic flat sandal to add a touch of attitude to a feminine summer dress, or complement this season’s tailored ‘it’ pants with a pair of holographic pointed-toe loafers.

<STAY SHAPR> this summer with shocking pinks, lemon yellows, neon oranges and bright turquoise styles. These vivid hues are perfect for playing with the popular colour-blocking trend. Mix a head-to-toe look of brights for a high-impact effect, or put the focus on your accessories by choosing a pair of bright shoes to go with an all-black look. Mixed with transparent materials on pointy-toe flats and pumps, these are an eye-catching hit for summer

The <PASTEL PALETTE> takes a sweet bite out of macaroon-esque pastel colours this summer in a delightful range of soft yet striking hues such as sorbet yellow, blush pink, serene lavender and ice-cream blue, these pretty pastel pieces are a refreshing addition to your new-season style. Fresh, feminine and fun, work your pastels in either a tonal outfit for a sleek look, or pair with prints for an eye-catching approach.