LANCEL SS2013 @ "L de Lancel" Collection

 LANCEL unveiled their chic new SS2013 collection, “L de Lancel” in Hong Kong reinventing the brand’s heritage and defines the modern woman through its effortless elegance. Within the origin of the L lies the understated chic of a vintage 1970’s model from Lancel’s archives. With the L, there is less decoration, fewer accessories and no jewelry. Nothing but the discrete emblem of two L-shaped metal clasps. The L is a study in less-is-more, whose subtlety resides in the refinement of the work which brought it into being.  The collection comes in three colours (black, sand and ivory), two sizes (the small L and XL), with a removable clutch found within both styles. The XL is also available in custom order in ostrich, eel, and water snake, giving an edge of both classic and bespoke elegance.  

The L pays homage to Lancel’s celebrated past whilst epitomizing refinement; the collection has origins in the understated chic of a vintage model from the Maison’s library, showcasing the high quality leathers, purity of design and workmanship. The L is a reinterpretation of this neoclassical spirit and exemplifies the Maison’s new direction. 

Naturally elegant yet chic, The L embodies the modern woman whilst paying homage to Lancel’s renowned heritage. The collection is a contemporary take on the brand’s neoclassical spirit and showcases Lancel’s staple look - effortless chic. With the L, there is less decoration, fewer accessories and no jewelry. Nothing but the discrete emblem of two L-shaped metal clasps adorn the design. 

The L embodies a return to bared-back essentials, with clean lines and simple form and crafted from the finest calf’s leather. The L is defined by its understated luxury as it contains thoughtful details, such as a secret movable interior pocket known only to the woman who wears it.

Lancel has an illustrious history of innovation, creating the first handbag to replace the traditional purse, designing the bucket bag, and launching the first supple luggage bag. The L ushers in a new era for the Maison: a return to the essentials, to the foundations of the style incarnated by these icons of elegance, to a distinctly Parisian sense of chic. Lancel: 6 letters that define a new sense of luxury and the subtle charm of today’s bourgeoisie.