Juicy Couture @ SS2013 Ad Campaign

 Juicy Couture SS2013 advertising campaign is a modern homage to the Pin Up girl. Continuing their creative partnership with photographers Inez van Lamsweerde and Vinoodh Matadin, the campaign features models Candice Swanepoel, Isabeli Fontana and Natasha Poly set against iconic Los Angeles backdrops. Styled by the legendary Carlyne Cerf de Dudzeele, the modern Pin Ups are outfitted in themes of Malibu Girl, Sailor Girl and Glamour Girl.

 The fashion film also conceptualized with Inez and Vinoodh, serves as an extension of the print campaign. The film continues the brands’ series of short fashion film collaborations with notable visionaries and talent such as Terry Richardson, Zoe Cassavetes and Karlie Kloss.

“Juicy girls are always online!” said LeAnn Nealz, President & Chief Creative Officer. “Our new mini fashion films are the perfect way to introduce our latest clothing and accessories in a modern and fun way. It’s also the fastest method to reach our growing international audience.”