Dior @ Pop-up Store at JOYCE

Dior partnered with JOYCE and held an in-store pop-up store installation at Central flagship store with the most significant transformation of the "Bar" jacket into mini dress. The new jacket, together with the recurring "mini" silhouette has is the key motifs in the collection.  The foundation of the house in reaction to restrictions has been re-interpreted by SS2013 collection in embracing the feminine body, the complex and the emotional.