adidas @ BOOST™ Changes Running Forever

adidas introduces BOOST™ ~ a revolutionary energy return, superior cushioning, optimal fit and temperature independence: a cushioning technology that provides the highest energy return in the running industry. And just like that, running will never be the same. 

The foundation of the BOOST™ innovation is centred on a revolutionary cushioning material. Based on an innovative development process created by our partner BASF, the world's leading chemical company, solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these energy capsules store and unleash energy more efficiently in every stride. Tests conducted by the adidas Innovation Team (ait.) show that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry.  

“adidas is committed to creating innovative products that make athletes better. With BOOST™ we have created a cushioning revolution that provides the highest energy return in the industry,” says Eric Liedtke, Head of Sport Performance. “In short, Energy Boost is the next great running shoe and will reset the running industry.”

 Bernd Wahler, Head of Innovation for adidas, adds: “BOOST™ is a revolutionary material which combines the usually conflicting performance benefits of soft and comfortable, on the one hand, and firm and responsive cushioning, on the other, for the most comfortable run ever. It almost makes the shoe come to life, and you will feel it from the first moment you put it on. BOOST™ sets a new standard not only for running shoes, but for the entire industry and all products going forward.” 

 The innovation goes beyond the revolutionary midsole technology. The upper on the Energy Boost features adidas Techfit technology with highly durable and elastic polyurethane, which provides optimal comfort and support to the entire foot while in motion. A stretch, breathable mesh material offers the fit of a sock while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.