Van Cleef & Arpels @ Unveils High Jewelry Collection Palais de la chance

Van Cleef & Arpels opening the doors of the Palais de la chance™ for its new collection of High Jewelry in Hong Kong recently. The Maison has gathered together a myriad of lucky symbols, gleaned between heaven and earth and across the seven seas. Enter this enchanted world and make Jacques Arpels’ maxim your own: ‘‘To be lucky, you have to believe in luck.’’

Van Cleef & Arpels has placed special emphasis on luck, love and happiness throughout its history. Successive collections have transformed the most sumptuous materials into dreamlike visions of beauty and harmony, glittering like so many precious wishes. Whether drawn from heaven or earth, from real or imaginary universes, symbols of luck are ever present in the world of Van Cleef & Arpels. Ladybirds, four-leaf clovers, fairies and unicorns have all exerted their benevolent influence over the Maison’s destiny.

In keeping with its distinctly poetic worldview, Van Cleef & Arpels pays tribute to luck in all her guises. She may appear in an instant of emotion, in a wondrous vision: in the glitter of a starry summer night, in the whirling of Spring’s first swallows, or in an enchanting encounter. For luck to smile on you, you must first invite her into your life. Cherish her as a precious ally and make the maxim of Jacques Arpels – Estelle Arpels’ nephew – your own: ‘‘To be lucky, you have to believe in luck.’’

Van Cleef & Arpels celebrates this benign force with a new collection of High Jewelry: Palais de la chance. The Maison has drawn inspiration from stories and motifs gleaned between heaven to earth and across the seven seas, reinterpreting them as exquisite jewels. Combining several of Van Cleef & Arpels’ characteristic influences, the collection is organized around three themes: Your lucky star, Lucky-charm nature and Lucky legends.

As well as encapsulating a vision of luck, each unique piece in the collection is an expression of Van Cleef & Arpels’ style and expertise. In keeping with its reputation for creativity and excellence, the Maison has again sought out dazzling Pierres de Caractère™: selected using the most rigorous criteria, they are distinguished by a spiritual quality which makes the heart beat faster and instills a unique emotion. They include exceptional colored gems, carved hard stones and daring associations of materials.

Van Cleef & Arpels has deployed all its technical prowess to embellish these stones and instill the poetry of luck into its creations. The Mains d’Or™ – master craftsmen from the Maison’s workshops – have not only accomplished their traditional feats of jewelry-making, such as Mystery Setting™ or the famous Zip necklace inspired by the zip fastener. They have also added the subtle magic of metamorphosis. Transformable long necklaces, moveable motifs and Poetic Theaters – playful pieces fitted with ingenious mechanisms – all bear witness to Van Cleef & Arpels’ eternal spirit of innovation and creativity.