2013-02-20

Lancôme @ Blanc Expert & UV Expert

For more than 10 years, Lancôme has given the pace to the world of whitening and anti-dark spots products, turning Blanc Expert and UV expert as leading ranges in this field, the exceptional expression of a radiant beauty custom made for Asian women. In 2011, with Blanc Expert Melanolyser™ Spot Eraser, we highlighted a new angle on whitening expertise, combining two actions: the improvement of the elimination of installed melanin by targeting a newly identified biologic mechanism -  the <melanolysis> and the moderation of the melanin production.
Today, Lancôme go even further in interpreting more completely this biologic mechanism, what we call the M.E.L. approach. Based on this knowledge, Lancôme reassessed the evaluation of Blanc Expert Melanolyser™, the star product of the range whose efficiency was not to be proved anymore. Yet, we have uncovered and clinically proved what seemed to be a dream until then: a long-lasting effect on dark spots. An exceptional result that was attested even after 3 weeks after women stopped using the product.
In parallel, we also propose a high tech Bio-Cellulose mask, targeting the “sun-loving zone”, where pigmentation disorders may be particularly visible. The iconic Blanc Expert and UV Expert ranges, the integral whitening skincare for skin evenness and skin protection, on which Asian women rely for the spotless and flawless beauty of their skin.

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