For more than 10 years, Lancôme has given the pace to the world of
whitening and anti-dark spots products, turning Blanc Expert and UV expert as leading
ranges in this field, the exceptional expression of a radiant beauty custom
made for Asian women. In 2011, with Blanc Expert Melanolyser™ Spot Eraser, we
highlighted a new angle on whitening expertise, combining two actions: the
improvement of the elimination of installed melanin by targeting a newly
identified biologic mechanism - the <melanolysis> and the
moderation of the melanin production.
Today, Lancôme go even further in interpreting more completely this
biologic mechanism, what we call the M.E.L. approach. Based
on this knowledge, Lancôme reassessed the evaluation of Blanc Expert
Melanolyser™, the star product of the range whose efficiency was not to be proved
anymore. Yet, we have uncovered and clinically proved what seemed to be a dream
until then: a long-lasting effect on
dark spots. An exceptional result that was attested even after 3 weeks
after women stopped using the product.
In parallel, we also propose a high tech Bio-Cellulose mask, targeting
the “sun-loving zone”, where
pigmentation disorders may be particularly visible. The iconic Blanc
Expert and UV Expert ranges, the integral whitening skincare for skin
evenness and skin protection, on which Asian women rely for the spotless and
flawless beauty of their skin.
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