ERIC BANA @ New Face of Bvlgari Man Extreme Fragrance

BVLGARI has chosen Eric Bana as the new face of  the BVLGARI MAN EXTREME advertising campaign shot by Peter Lindbergh and filmed by Italian movie director Matteo Garrone. A man of great character, Eric Bana is an accomplished actor who has performed across a wide spectrum  of heroic roles, perfectly embodying the core values of the BVLGARI MAN EXTREME fragrance - charm, power and strength. Shot in Rome, the dramatic black and white images and video both channel a cinematic twist that is at once imposing, classic and elegant. In the footsteps of Rome’s most valorous emperors, Eric Bana exerts the strength of a charismatic and fearless hero in an rigorous setting where the shadows of marble columns and stairs play hide and seek, surrounded by a veil of mystery while offsetting a chiaroscuro effect. Matteo Garrone’s signature neo-realistic style heightens the magnificence of Rome and adds the flitting presence of three symbolic forces that evoke both the ancient mythology and the brand’s strongest icons – a black eagle, emblem of Rome and symbol of authority and virtuosity; the lion, icon of magnificence; the snake, a representation of immortality. “The film is western-inspired – he says - it is a duel. The mood and atmosphere reveal suspense, a strong feeling of an ambush looms throughout the film. We chose to shoot in one selected space, that would recall ancient Rome and the history of gladiators and the arena, so as to enhance the on going feeling of tension.” This powerful scenery is further emphasized by the suggestive rhythm of the music track  “Theme of Rome”  by Italian composer Daniele Luppi and musician Danger Mouse. In the print images, Eric Bana stands tall, his piercing gaze looking off in the distance as the  impressive Roman architecture enhances the mood. He dominates the scene with self assurance and elegance, unfazed by any possibility of danger or predators. “It was a real honor to work on this project and something that I had a lot of fun doing. I love the use of animals and the location was incredible.”

BVLGARI MAN EXTREME is a white woody fresh fragrance that embodies the eternal values of the Bulgari brand, oozing masculinity and intrigue for a determined, versatile and sophisticated man. It is a fragrance that melds Mediterranean freshness, a heady woodiness and a whiff of oriental touch, evoking Rome’s vitality and strength. It is dedicated to man whose quest is to experience emotions that are strong, out-of-the-ordinary and extreme. The new flacon – distinguished by an innovative metallic treatment - is a silver and slate grey monolithic bottle designed to look like it was carved from Roman marble, paying a further tribute to Bvlgari’s heritage. BVLGARI MAN EXTREME  revisits the core values of the iconic fragrance BVLGARI MAN whose masculine sensuality is a declaration of innate charisma.  Elegant, imposing and addictive it is a woody-fresh eau de toilette infused with a manly appeal and verve, an inebriating mix that stirs the soul to seduce and intrigue. An aroma of vegetal and zesty top notes such as pink grapefruit, Calabrian bergamot and cactus pulp that create a tingling olfactory experience, one that bursts with energy. At the heart, a distinctive floral masculine vibe released by a fusion of white freesia, Guatemalan cardamom and vegetal amber, accented by a luminous trail of reassuring earthy notes such as balsa wood, Haitian vetiver and Laotian benzoin that add an oriental warmth and radiance to this special scent.