H&M @ Spring 2013 Women Collection

H&M Spring 2013 Women collection is the Bohemian style for the 21st century with the embellishment and trims on modern shapes that are both sporty and relaxed. The emphasis is on new forms of decoration, with piping on sweatshirts, dresses and leggings, tasseled or fringed skirts, and embossed leather jackets. A new sporty volume comes from a billowing draped shirt or an oversized draped blazer, which contrast with pieces of high decoration, such as a patchwork brocade sculpted jacket, or a flouncy one-shouldered frill dress.

  

   

Colours are sun-bleached, and pieces such as the decorated-front sweatshirt and the white wide-leg pants are wardrobe staples to wear all season long. Accessories continue the handcrafted feel, with tassel bags and earrings, a pineapple charm bracelet and a bolo tie necklace. Cowboy booties complete the look, as well as espadrilles and flat sandals with chunky buckles.

  

“I really like the new bohemian look at H&M. It feels fresh again thanks to the sporty shapes, sun-bleached colours and the new forms of embellishment. These pieces can be worn in so many different ways, mixing decoration with something more minimal, and using volume to create whole new outfits,” says Ann-Sofie Johansson, H&M’s head of design.