LOEWE announced Penélope Cruz is new face to represent the image of the brand, starting from January 2013 for three years and Cruz will star in Loewe’s next 2013 advertising campaign. Lisa Montague, CEO of Loewe, says: "Penélope Cruz is the perfect ambassador for Loewe, representing our values of passion, authenticity and excellence." Stuart Vevers, Loewe’s Creative Director, says "Penélope’s strong, sensual beauty has long been an inspiration for me as a designer and a constant reference for my ideal of Spanish womanhood since I came to Loewe." "Loewe is an international brand proud of its Spanish roots with a rich history behind. Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project." Said Penélope Cruz.
Check out the video to see what Cruz has to say working with the Spanish luxury leather house founded in 1846.
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