Juicy Couture @ Vivia La Juicy La Fleur New Fragrance

Viva la Juicy La Fleur is a sparkling floral bouquet that reveals the softer, sheer side of the original Viva la Juicy fragrance. A fresh interpretation, La Fleur embodies modern femininity. Whether it is for existing Juicy lovers who want to extend their collection, or to surprise a friend with the latest fragrance, Viva la Juicy La Fleur is the perfect gift this season!

Sheer, playful and addictive, Viva la Juicy La Fleur is an irresistible fragrance that embodies the Juicy Couture adage: Celebrate the Couture in the everyday. Viva la Juicy La Fleur is a new facet to a Juicy Girl’s glamorous life - that moment when she is swept up in the excitement of first love. The brand embodies the intoxicating sensation of falling in love and the exhilarating feeling that takes over when nothing else matters. It is another side of the Juicy Girl, as she floats through the daydream of her romance, awash in the emotions of first love.

 

Viva la Juicy La Fleur is a veil of Viva la Juicy’s modern floral gourmand structure - a luminous bouquet with juicy accents. The bright eau de toilette combines a sparkle of mandarin and wild berries with a hedonic blend of dewy honeysuckle, gardenia petals and jasmine. Signature creamy gourmand notes, reminiscent of the original Viva la Juicy, linger in the background as the sheer scent envelops your skin. A splash of wild berries, mandarin and waterlily floats lightly on the top, sparkling with a bright, ethereal wink. A harmony of sheer florals entwine into a modern heart of lush honeysuckle, gardenia petals and soft jasmine.  Creamy vanilla, mouth-watering  caramel and warm sandalwood  create an enticing drydown that draws you in.

A faceted glass cap tops the lofty vintage-inspired Viva la Juicy La Fleur bottle, etched with romantic swirls of garden blossoms. Adorning the cap is the signature magenta Viva bow, now sheer to complement the fragrance within. Gold charms dangle from the classic Couture safety pin - a playful nod to the glamour, flirtation and irreverence inherent in Viva la Juicy. Packaged in a blushing pink box with fanciful floral and gold accents, Viva la Juicy La Fleur is romantic, stylish and oh-so couture - the perfect complement to Viva la Juicy.