HOGAN Opens @ Elements Mall Hong Kong

HOGAN celebrates the opening of its fourth boutique in Hong Kong at the Elements Mall recently. The interior deco of this 145 sq meters unique space is characterized by a brand new concept, designed with innovative materials of great quality – echoing Hogan’s distinctive contemporary lifestyle and easy-chic philosophy – where communication keeps playing a vital role in the spatial concept. Features: hi-tech led screens, flooring in black skin elephant ceramic tiles, fine stucco finish in waxed gray for the walls, stainless mirror finish for the exhibit elements. Within this transversal crucible of essentials, the dynamic and refined Hogan users are identified.

Hollywood movie star Stephen Dorff came to Hong Kongfor his first time and is pleased to be the Hogan AW2012/13 campaign new face, and having the opportunity to meet his supportive fans and the brand management team. “What I like about Hogan is the casualness but at the same time the sophistication of each style. So it’s almost a chic casual kind of feel that goes with who I am as well” says Dorff.

Hogan specially aired the campaign starring Stephen Dorff. The campaign was shot at the legendary Cinecitta’ studios in Rome, features Stephen Dorff in a selection of Hogan’s distinguished accessories of great quality and laid-back elegance. Dorff distinctive contribution gives all the shots an outstanding ambience and coolness that perfectly translates into Hogan’s unique contemporary lifestyle.