SWAROVSKI GEMS™ @ Gem Visions 2013

SWAROVSKI GEMS™ brings the tenth anniversary of Gem Visions, the pioneering, provocative and stimulating design and trend initiative masterminded by Encapsulated in one publication: The Gem Visions 2013 jewelry and design trends, offering its insight, innovation and inspiration, its in-depth, expertly researched and entertaining analysis of global trends, and “Celebrate”: a special anniversary style and trend section celebrating ten years of Gem Visions and looking at the evolution of our jewelry world. “Celebrate” delves into the changing attitudes, dreams and desires of jewelry buyers, looking at the enduring appeal of the gemstone, and explores their profound meanings and messages in the context of today’s fast-changing markets.

Most of all, “Celebrate” ties the Gem Visions anniversary to the spirit of celebration that is always an integral part of the jewelry-buying experience, highlighting the different underlying impulses that drive the desire for gems and jewels: Celebrate Yourself - the gem and jewel rediscovered as the most powerful expression of individuality; Celebrate Love - the emotions that are the soul of a jewel, celebrating love, occasions, achievements and milestones; Celebrate Life- the gemstone as a miracle of nature, life-affirming; Celebrate Time - the gem as a work of art, gem-cutting as a true art form, inspiring today’s connoisseurship and appreciation of exquisite craftsmanship; and finally, and most dramatically.

Celebrate Light - the otherworldly light within each gemstone, the light of life, elevating and illuminating, the light that triggers emotions, unleashed by Swarovski’s unrivalled mastery of precision-cutting in each and every SWAROVSKI GEMS™ genuine gemstone and created stone. The “Celebrate” section of the publication is lavishly illustrated with jewels by talented jewelry designers across the globe, both established and up-and-coming, some recalling the past ten years of Gem Visions, others newly commissioned for “Celebrate”. Together Gem Visions 2013 and “Celebrate” show that SWAROVSKI GEMS™ is all about precision, light, brilliance, and color, about inspiring ingenuity and innovation, bringing creative visions to life and lifting the gemstone onto a new, dynamic level as a work of art in its own right.