Salma Hayek Wears Gucci Liquid Wood Sunglasses

Less than one year after setting an industry precedent with the launch of sustainable eyewear, Gucci and Safilo made a further commitment to environmental responsibility with new eco-friendly packaging and the first-ever sunglasses made from Liquid Wood – an innovative biodegradable material never before used in the eyewear sector. As part of a worldwide eco-friendly program designed to progressively reduce the company's impact on the environment, the House first launched 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper in 2010 and will now extend this packaging towards its eyewear collections.

The new unique foldable case minimizes stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60% of CO2 emissions. The modern and refined case will bear the Mobius loop, which is an internationally recognized symbol used to designate recyclable materials. Upon purchase, customers will receive an informational leaflet and a preaddressed envelope in order to send the case to a dedicated center where it may be recycled to make new products. Additionally, the FCS-certified paper shopping bag mirrors the House’s existing sustainable packaging. The new case will be exclusively available from May at Gucci boutiques for men’s, women’s and children’s sunglasses – and from August through the worldwide distribution network for both optical frame and sunglasses. The future introduction of sunglasses made from Liquid Wood, a biodegradable, eco-friendly material that represents an alternative to the plastic usually in the production of eyewear. Liquid Wood boasts a composition from bio-based materials: wood fibre from sustainably managed forests and lignin from the paper manufacturing process and natural wax.