New MAX FACTOR Facefinity @ All Day Flawless 3-in-1 Foundation

Max Factor introduced its latest foundation innovation and first ever 3-in-1 product: FACEFINITY All Day Flawless 3-in-1 Foundation, which combines three professional make-up tools in one bottle: a built-in primer to hold, SPF foundation and a concealer to correct.  Three professional make-up tools blended to perfection to deliver a high coverage, matte finish - to give you the confidence to carry off an all day, any statement look.

The unique new foundation was developed for women who want their foundation to easily deliver a lasting professional finish and which diminishes the need for imperfection touch-ups and the undesirable midday shine. It answers the needs of these women by providing a long lasting finish through its clever, long-lasting ‘hold, correct and finish’technology. 

The foundation primes the skin with a flexi-hold technology that creates a strong yet lightweight film that sits comfortably on the skin. Next, micro-correctors within the formula operate like little mechanics to defend against external influencers like sweat and sebum, correcting and maintaining the look over time whilst preventing shine. And lastly, the foundation formula with SPF20 delivers an all day high coverage, matte finish thanks to the oil absorbency of particles which helps to minimise the level of non-volatiles on the skin surface.

FACEFINITY All Day Flawless 3-in-1 Foundation made its pre-launch debut at the Valentino AW2012 show.  Pat McGrath, Global Creative Design Director for Max Factor, used it to help create the ‘serene, modern and chic’ beauty look on the beautiful runway models. "As a professional make-up artist, I know the secret to long lasting perfected skin comes from first applying a primer, then foundation followed by concealer for those little problem areas.With our latest foundation innovation, FACEFINITY All Day Flawless 3-in-1 Foundation, this three step artistry is bottled for you, which makes it so easy for women to create flawless, perfected skin that will last because of the blended three-step magic." Said McGrath.