JUICY COUTURE FW2012 Collection @ “L.A. Loves London” Launch Party

JUICY COUTURE held a "L.A. Loves London" launched party showcasing the FW2012 collection recently.The Juicy Couture girl returns from her summer travels with a sophisticated air about her and everything’s a bit more sexy and cool. With its sunny Los Angeles energy, the Fall 2012 collection injects California cool with hints of punk influence. Peppered with menswear tailoring, tongue-in-cheek nods to status and elements of 1970’s Sunset Strip, Juicy Couture celebrates London Mod this fall.

When thinking about the post-summer Juicy Couture girl, her travels and her desire to be a little more polished and pulled togetherinspired the design team. LeAnn Nealz, Juicy Couture Chief Creative Officer and Co-President always spends a lot of time travelling between London and Los Angeles, the concept of ‘LA Loves London’ thus comes out. This collection is the result of bringing some of that aesthetic to Juicy Couture Los Angeles design sensibility - everything from Anita Pallenberg to T-Rex to Joni Mitchell‘Blue’.

  

  

The was turned turned into “Little Los Angeles” and “Little London”, all the guests could travel from L.A.to London in one night to feel their various fashion design concepts and elements. There was a Juicy London Taxi parked along the venue, making the party even more distinctive.

   

   

The latest Juicy Couture 2012 Fall Ad Campaign video starring by international renowned model Karlie Kloss was shown. This season Juicy expands the scope of its campaign to include their first-ever fashion film. The fashion film features a confidently sexy Kloss on the Malibu beach. The playful and unapologetic film, set to the tune of a favorite Californiathrowback, revives the brand’s savvy for creating fantasy and reclaims California cool