HUGO BOSS @ FW2012/13 Collection

HUGO BOSS FW2012/13 collection showcasing its men’s and women’s Winter collections from its three lines - the premium luxurious menswear BOSS Selection, the “modern and classics” BOSS Black, as well as the “urban chic” BOSS Orange brings its simple yet elegant design philosophy to life.

Two magnificent ad visuals featuring internationally renowned celebrity Mr. Chow Yun-fat, the first Asian Testimonial of the brand, as well as a gobo light illuminating the “S” logo of BOSS Selection set the luxurious mood for the collection.

      
This season the designer team draws inspiration from the icon of luxury -the late Gunther Sachs, the emphasis is on a modern and luxury interpretation of classic styles for the customer who appreciates clothes of enduring high level workmanship, quality and style.

A series of BOSS Black shoes & accessories open the curtain for the full men’s and women’s collections. Themed under “Art Trip to Amercia” and “Photographic Elegance” respectively, both collections provide a versatile wardrobe from in business-, leisure- and formal wear: perfect looks that satisfy the most sophisticated tastes and enhance the wearer’s personality.
 

      

BOSS Orange’s urban and chic spirit brought a different ambiance to the venue. Under the huge projection of Himalayan Mountains is the men’s and women’s collections. Inspired by “Ice Road Truckers” and “Mystic Travel” respectively, both focus on clean and streamlined shapes, the materials feature exceptional treatments that create a fresh feel and color intensity.