Ermenegildo Zegna extending the pioneering and innovative
spirit that the legendary brand has taken pride in since its establishment, not only took the first act
of having its brand name on the selvage on Zegna fabrics, but also took the
lead nearly one century ago by placing advertisements in trains in Italy. The brand has recently added meaning to its
traditions once again by being the first brand in Hong Kong to have a building
wrap on One Peking.
Ermenegildo Zegna Hong Kong Global store and Hong Kong office are both located at One Peking, Tsimshatsui. One Peking, developed by the Glorious Sun Group, is a premier A-class office and shopping mall complex at the junction of two famous shopping spots, Canton Road and Peking Road. From the selection of its materials and the tailoring of its products, to the advertising and promotions of the brand’s image, conscientious and meticulous care is always given until perfection is achieved. Such insistence on quality exactly matches the spirit of the Glorious Sun Group. With the full support from the developer, Ermenegildo Zegna broke through the challenges in the creation and installation processes of the building wrap, and successfully displayed its 2012 AW image on the landmark of Tsimshatsui.
Ermenegildo Zegna’s generous investment in building wrap on One Peking, a prime location in Tsimshatsui, covers the outer glass wall area from the 12thto 27th floor, and the roof of the building from mid - September 2012 onwards. No matter in Tsimshatsui, or as far as in the Central, Admiralty and Wanchai Districts on the opposite side of Victoria Harbour, people can clearly see the AW image of the brand magnificently displayed against the skyline of Hong Kong. Such an advertising investment not only highlights the leading status of Ermenegildo Zegna in the luxury menswear industry, but also signifies the brand’s confidence in its future development in the Hong Kong market.
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