Brunello Cucinelli - The King of Cashemere made a rare visit in the Harbour City Store in Hong Kong and held an evening cocktail event recently. A brief
fashion presentation of the FW2012 collections
were presented while Cucinelli shared his design inspirations. Brunello Cucinelli is an unusual
player in the frenzied world of fashion. He established his company in 1978 to
produce women’s cashmere sweaters but soon transformed the cashmere knitwear
industry with his innovative, boldly colored sweaters and caught the attention
of a whole new generation of luxury consumers.
Cucinelli focused on providing light, two-ply cashmere sweaters that, unlike the more common heavyweight cashmere knits, were light enough to be worn in the office and at home. Cucinelli works in a 14th-century medieval castle in the rural hamlet of Solomeo, his hometown, near Perugia and uses only the finest raw materials to create his much sought-after sweaters. To this day, he continues to surprise with luxurious, whimsical designs that stay true to his trademark sartorial craftsmanship.
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