The 1O1O Million Challenge Kicked Starts

 

1O1O and The Hong Kong Jockey Club (HKJC) officiated the start of the 1O1O Million Challenge, that on the 12th September 2012 by presenting everyone with more opportunities to get involved in the racing action than ever before. The 1O1O Million Challenge is a weekly race series at Happy Valley racecourse that tests the strength, stamina and consistency of horse’s performance over six months, leading to the crowning of the champion at the finale on 27 February 2013. All Class 3 races or above at Happy Valley will be part of the Million Challenge with points awarded for each race. The horse with the most points at the end of the season will win the 1O1O Million Challenge and top prize from the HK$1 million prize fund.

"We are very excited about this year's 1O1O Million Challenge and hope everyone joins in the fun every week on Happy Wednesday" says Mark Liversidge, Chief Marketing Officer and spokesperson of 1O1O. "The challenge of perseverance over a full season by horse, jockey and owner reflects our philosophy, to empower people to strive to make their dreams happen." The first race of this year’s 1O1O Million Challenge kicks off on 12 September, with a many opportunities for race-goers to get involved both on and off the course. 1O1O will run competitions online throughout the six months, an exclusive 1O1O area in the Beer Garden presents a unique way to experience the Happy Wednesday atmosphere and special activities are planned on Happy Wednesday theme nights throughout the six months.

Mr William Nader, Executive Director of Racing at the Hong Kong Jockey Club, is excited about the beginning of the new 1O1O Million Challenge racing season. "Entering our fifth year in partnership with the 1O1O Million Challenge, the Hong Kong Jockey Club is pleased to see how the competition has grown in stature and become a key element in building Happy Wednesdays into a unique entertainment experience," said William. "This year’s series will be as competitive as ever and we hope everyone will follow the 1O1O Million Challenge every week on Happy Wednesday. Thanks again to 1O1O for making this happen."

Everyone can stay up to date on the latest news and action from the 1O1O Million Challenge by clicking ‘Like’ on the 1O1O Facebook page. For more information, visit

 www.1010.com.hk/MillionChallenge2012_13