Maison Martin Margiela ‘REPLICA’ re-transcribe the scents that speak to all of us. Resonate with our imagination. Awaken our memories. The ‘Replica’ fragrances: “Flower Market”, “Beach Walk”, “Funfair Evening”. The ‘Replica’ collection embodies the interest of Maison Martin Margiela for vintage clothing and accessories. The authenticity and the charm of these pieces, discovered around the world, remain identical to the originals. Each garment is faithfully reproduced and carries a special label explaining its origin, function and period.
The three fragrances instantly evoke images, impression. Positive emotions that reflect our personal memories as much as our collective subconscious. Composed by the Master Perfumer Jacques Cavallier, along with Marie Salamagne, each ‘Replica’ fragrance captures a specific olfactory moment, recalling memories that we all share.
With a silhouette inspired by classical apothecary jars, the bottle used for the three fragrances fits perfectly within the codes of Maison Martin Margiela. A cotton label, resembling the tags used on clothing and accessories for the ‘Replica’ capsule collection, identifies each fragrance. The same label concept is carried onto the packaging. Here, the label is associated with a photograph, a fleeting moment captured in muted colours and soft light. A poetic allusion to the story behind each fragrance.
“‘Replica’ is an expression of our continuing reflection on the garment and more broadly, our creative process, in this case defined by the original idea of timelessness: a garment from the past can still be modern today and even tomorrow. It is this concept that we wanted to translate into fragrances, re-transcribing the scents of our collective memory. This has been a very stimulating and interesting exercise for the Maison. From the beginning, we had precise memories of these scents in mind, but we couldn’t imagine the difficulties and the many attempts needed to reach the final results”. - Maison Martin Margiela
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