Jack Wills FW2012 @ Britain's National Treasures Collection

Jack Wills FW2012 collection inspired by the Britain's National Treasures and goes back to its heritage, it is about knowledge and craftsmanship. The fabulously British lifestyle brand ensure that the British heritage and tradition remain the centre stage of attraction which exudes a sense of hedonism, subtly blending together the British tradition, culture and modernity creating the fashion forward key looks, encapsulating the freedom, adventure and excitement with confident and sophistication.

 Indeed, the new collection focuses on sophisticated dressing through simplicity or styling, classic yet playful. The youthful Summer collection elevating the fabric, colour and silhouette choices for Autumn are defined by the emergence of tailored suiting and smarter fitting.

      

The ladies range features opulent brights in Autumn hues for a pop of colour, its femininity suggested suggested by the use of soft neutrals and fresh pinks while the Men' collection range includes natural coloring in organic, earthy tones tailored throughout to retain the brand's classic twist, juxtaposing Tradition and Modernity.

 

 

 

The heritage continues the collaborations with the iconic British brands and institutions including Fox Brothers & Co. through the development of their own House Check in which the classic will never go out of style and it is one of the must-have for the British's sophistication especially the Brookmead Blazer for the Ladies and the Fosberry Blazer for Gentlemen.

Another key collaborative items is the Limited Edition Rayton Dress, woven in collaboration with Vanners from 100% silk jaquared, of which only 200 pieces are available globally with 20 pieces available in Hong Kong. For your travel needs, Luggage manufacturer, The British Millerain Co Ltd, have also produced an exclusive heritage luggage range including the Rucksack which are produced from it roots in Great Britain. This Autumn, chose to be fabulously British and be the fabulously yours.