HUGO BOSS X Chow Yun-Fat @ BOSS Selection

HUGO BOSS announced that internationally acclaimed actor Chow Yun-Fat as the first Asian testimonial for its luxurious menswear brand BOSS Selection beginning this fall season (in Asia). A name that requires no introduction in Asia, Chow Yun-Fat’s appointment as the new face of BOSS Selection corresponds with the Group’s increasing development and demand in the Greater China market. The campaign was shot in March 2012 by photographer Stefan Armbruster and Artistic Director, Marcel Ostwald, BOSS Selection.

Chow appears in an advertising campaign presenting a number of both formal and casual looks from the BOSS Selection FW2012 collection. The signature cityscapes of Hong Kong provided a fitting backdrop in the soon to be released images featuring Chow. Gerrit Ruetzel, President and CEO of HUGO BOSS Asia Pacific remarks, “We are most honored to have Chow Yun-Fat as the first Asian testimonial in the history of HUGO BOSS. He possesses not only immaculate style and class, but also the confidence and charisma of a man of distinction. He is the true embodiment of the spirit of the brand. With Mr Chow, we will take BOSS Selection which is already extremely successful to a whole new level.”

Chow expressed his excitement saying, “The experience of working with such a professional global fashion house is a pleasure.”