Tommy Hilfiger Fall 2012 global advertising campaign, Hilfiger Hunt Club. Featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy – the new campaign takes the notorious group of eclectic characters far out of the city and into the country for the first grand foxhunt of the season. Now in its fifth season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
Sound the fox horn. Round up the Morgans and the rest of the pack. Try to keep Noah out of the barn and Lea off of her horse. The tackroom is taken by Sam. The stableboys are all about Jax. Bernard is gunning for the prize. Eric’s tallying up the game cards. Meanwhile, Chloe’s got a little secret with a cold nose and a bushy tail. So get out your Wellies and tweed, jodhpurs and those adorable little hats. The game’s afoot… the fox is out of the bag… and oh, tally-ho, it’s going to be glorious! “For the Fall campaign the old gang is back again,” said Tommy Hilfiger. “The Hilfigersare up to their usual shenanigans with a quirky take on a classic hunt club. There’s no better setting to highlight the town meets country inspirations, sporting life influences and military detailing of the Fall 2012 Runway Collections.”
“The Hilfigers advertising campaign remains the cornerstone of our marketing strategy, guiding a consistent global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for Tommy Hilfiger. “The campaigns have an iconic presence in our markets around the world, and the brand’s classic, American, cool heritage and long history of infusing an unexpected twist to preppy tradition is resonating globally.”
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