TED BAKER Opens New Store @ Habour City

Ted Baker opened its new store in Harbour City recently. The 1450 square foot store taking design inspiration from the architecture of Hong Kong the store on a rough luxe tone. Combining a mixture of concrete, wood and rusted steel with luxurious fabrics such as silk and leather, all in a decadent colour palette of gold, orange and black and marble flooring at the entrance.

Ted is known for his use of British props in his stores around the world, this store pays homage to those quirky items. The main design feature is a wall exhibiting eight different collections of props. Antique clocks, banqueting tableware, taxidermy animals, sporting balls and a selection of globes and books are housed in display cases reminiscent of a museum. An item from each category has been spray painted gold and hidden within the store, inviting customer to partake in a mini treasure hunt.

  

  

  

 The cash desk is based on a classic light box, featuring a bespoke screen print with a marble top which shines in the midst of the darker tones of the store, while a luminescent mother of pearl feature wall appears a different colour from every angle it is viewed. The store showcases Ted’s AW12 collection, with its autumnal tones of burnished berries and earthy hues to create a palette that embraces rustic beauty and rural charm.

On womenswear Ted’s signature prints are inspired by botanical vintage finds with the foxglove, sweet pea and decoupage cluster prints cultivated as focus placements or seen to grow all over dresses and separates. For Menswear, heritage fabrics are mixed with functional materials to create heavily detailed pieces that are second nature to Ted. Suede shooting patches, contrast elbow patches and knitted panels are key on both knitwear and outerwear.