MCM FW2012 advertising campaign communicates the empowering emotion of the brand by translating the brand’s DNA as well. The elegant campaign captures a sophisticated woman with a strong and a wildly empowered attitude. Unveiling rich new shapes and colors, the FW2012 collection pays tribute to all women that pioneered their own world with an untamed spirit. The advertising campaign was shot by the renowned Australian photographer Emma Summerton who worked for various international magazine with top model Patrycja Gardygajlo presents the new MCM FW2012 with signature bags for the campaign.
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