Salvatore Ferragamo @ AW2012/13 Ad Campaign

Salvatore Ferragamo AW2012/13 Ad Campaign tells a story of pure seduction and mystery unravels within Berlin’s gilded Russian embassy. The two different souls of a sensual and refined woman and a rigorous and cosmopolitan man cross paths. A role-play between Kate Moss’s unmistakable femininity, Karmen Pedaru’s reserved beauty and Sean O’Pry’s striking appeal unfolds amidst a geometrical play of mirrors and fabrics that recreates the environ of a fairy tale palace.

Kate, naturally vibrant yet sophisticated, perfectly interprets the essence of this AW2012/13 collection. Mikael Jansson captures her iconic elegance, seductively perched on a delicate dormeuse surrounded by glittering, precious decor and antique handcrafted tapestries that create a striking trompe l’oeil effect against the paisley patterns of the garments. Karmen’s enigmatic beauty embodies the rigorous quality of the collection: the impeccable tailoring, garments that empower the silhouette like uniforms. Beside her, Sean, an attractive aesthete of the metropolis, perfectly interprets this subtle game. The combined elements - an extraordinary locale, rich atmosphere and intensely luxurious and chic style - tell a story: the mise en scene of Salvatore Ferragamo’s AW2012/13 collection.