《PRADA @ Women FW2012 Ad Campaign》

PRADA Women FW2012 ad campaign is a virtual labyrinth of fantasy and reality is the set for photographed in New York by Steven Meisel. Models are arranged in careful poses in the futuristic enclosure, the precise angle of an arm and an elegant neck echoing the geometry of the scene. Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame. Occupying the space on multiple levels characters in the foreground appear magnified, while others recede into the distance like virtual princesses poised for combat. The models’ unified gaze creates a seductive focus as our eye navigates the frame and its unexpected dimensions. Blocks of coordinated colour created by clothing, dip-dyed hair and furniture produce a chromatic architecture for our fashion avatars.

Structure and play is reflected in clothes and accessories, where plexi and sequin embellishments are constructed to look like embroidery and flirtatious daisy appliqués are arranged into formal repeating motifs. Manmade linear furnishings in orange, purple and monochrome accentuate the gem-coloured prints of suiting and accessories. The eyewear campaign superimposes one shot of a model in front of another – one hyper-close, the other strangely far away – as if engaging in a battle across parallel dimensions, while bags in the accessories campaigns appear larger than life. The effect of the campaign is a new take on beauty a futuristic vision of fantasy and desire.