Porsche Design @ New Concept Store Opens In Hong Kong

Porsche Design Group opened its first own Porsche Design Store in Central, Hong Kong recently. The 148 square meters concept store focuses on the substantially extended fashion collection for women and men and highlights the iconic essence of Porsche Design products. During the opening, the luxury brand presented a very special limited edition of the chronograph Porsche Design P’6620 Dashboard limited edition wristwatch priced at HKD$58,888 a piece, has a special engraving on the glass of the case back. All sales proceeds from which will go to the Suicide Prevention Services in Hong Kong.

The new Hong Kong concept store carries the complete product portfolio of the Porsche Design luxury brand, ranging from the fashion collection for men and women and the sport collection, through luggage, eyewear, watches and writing tools, to cell phones, jewellery and accessories.

“With the new store on Queen’s Road Central, we are bringing Porsche Design right to the centre of Hong Kong”, says Juergen Gessler, CEO of Porsche Design Group. “In the last business year we increased our sales by 30 percent. And the first half of the current business year again shows a really positive trend, with an increase in double figures. We intend to support this growth by our ongoing sales and product offensive for Porsche Design. And the new location in Hong Kong is just the first step of many others that are going to follow soon.”  

  

  

The shop design of the store in the Queen’s Road Cetnral follows a global concept which highlights the iconic essence of the Porsche Design products. The characteristically light, fresh feeling underscores the lifestyle of the luxury brand and enables it to be experienced on a day-to-day level. Particular attention has been paid in the store to the aspect of sustainability: all the lighting installations use state-of-the-art LED technology – with the result that energy consumption has been reduced by more than 50 percent compared to the previous concept.

  

  

With regard to the product portfolio of Porsche Design, the influence of the present concept is expressed mainly in the greatly enlarged fashion collection for women and men. It also provides for a separate area for the presentation of watches. The lounge area of the store invites customers to relax in comfort, while a large-format LCD screen brings the luxury brand to life.